Deputy Director, Channel Engagement Media and Digital
Job Description
- To lead the strategy, integration and performance of all digital, paid, social, web, events and public relations channels to deliver cohesive, user-centred and high-impact engagement across physical and digital touchpoints.
- Develop and oversee an integrated channel engagement strategy across web, paid media, social media, events, public relations and physical touchpoints
- Ensure alignment of messaging across all channels. Align channel plans with organisational priorities and stakeholder needs
- Oversee customer journey mapping and implementation across digital platforms, CMS, paid media and social tools
- Guide investment decisions related to platforms, technology refresh and vendors
- Set performance frameworks and KPIs for all channels and review analytics, insights and reporting to drive optimisation
Job Requirements
- Degree in Communications, Social Sciences or a related discipline, with at least 15 years of experience in strategic communications, public affairs and national scale campaign and at least 6 years management experience.
- Proven experience leading integrated, multi-channel engagement strategies across digital, paid media, social, web, events and public relations
- Strong track record in digital governance, platform management and performance optimisation
- Experience working in complex, matrixed or public-sector–like environments with multiple stakeholders is highly desirable
- Proven ability to use data and insights to inform strategy, prioritisation and decision-making
- Able to multi-task and demonstrate strong analytical, problem solving, and project management skills.
- Self-motivated, adaptable, and comfortable managing change and ambiguity.
- Strong interpersonal and stakeholder management skills with strategic judgement and systems thinking